3 Simple Steps To Writing Clearly Improved

Amateur writers write for the pleasure of writing. While this can create large amounts of content without consequence or provide them personal pleasure, it does nothing to improve business prospects, improve the world, or move their audience to take action.

So what is the goal of great writing, and how can it change your presentations? Professional writers always have one main goal in mind with everything they write: to transform their audience. Great writers looking to help their audience see through different eyes, act differently, change the way they interact with the world.

Anyone can throw words together and make complete sentences (case in point: most of the blogosphere), but if you want to really have impact through your writing, you must learn to write for transformation. It is the difference between being merely informative and convincing and persuasive. There are three simple steps to writing processing: 1) written for a specific audience, 2) using the proper place, and 3) the selection and implementation of the type of transformation (there are three).

1. Specific Reach

If you want to reach your audience, it's absolutely crucial that you understand them, get out of your own point of view and write their views. One of the first things I do with every piece I write is identify my target audience, such things as age, sex, race / ethnicity, location, income level, purchasing habits, hobbies, talents, interests, etc.

When I know that I speak, I am ready to custom fit the message will resonate with them specifically. For example, words such as "revolutionary", "peak", "fresh" or "fashionable" more likely resonate with an 18-25 age group, while an age group 60-70 will probably negative reactions to them, who prefer things that are "proven", "security" and "sensitive".

2. The Right Place

For location, I mean the medium used to convey your message, including such things as magazines, newspapers, magazines, books, radio and television, blogs, websites, etc. The place you choose is largely determined by your audience.

For example, if I write a lengthy article on monetary policy for researchers and economists, the best place is probably a scientific journal. Few people can read long blocks of meaningful text on a computer screen, I probably will not have enough space to make my case in most magazines, etc. On the other hand, if my content is concise, simple and aimed at a wide audience, perhaps a newspaper article makes sense.

We are all exposed to written communications that we skim or ignore, but if the same message is presented in a more acceptable place for us, we are more likely to spend much time reading it. Writing for transformation requires the use of the best place for our subject and audience.

3. The Right of Transformation

There are three types of transformations: know, feel, and do. Transformation seeks to know give the old players new information or information arranged in a different way, to help them learn and know things they did not know before, so that changes in their lives and perspective. A feeling of transformation obviously seeks to evoke strong emotion in the audience, while a do is designed to get an audience to take very accurate, immediate and concrete action.

Amateurs look at this list and try to do all three; professionals focus on a single nail, because it affects so many others. How do you want people's lives to change because they read your message? What you want to see happen in them? Want first they know, feel, or do something? Choose yes, just one and run well, and the others take care of themselves.

If you want your message to have a real impact, you must learn to write for transformation. Know who you’re writing to, use the right venue to reach them, and choose the right transformation and execute it well. After all, transformational writing is the only writing worth reading.