Friday, July 3, 2020
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest technical and most effective to get targeted prospects to sites and converting them into buyers.
This is why article writing, submissions and publications are also increasingly popular.
There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half the story.
Let's take a first glance at the common mistakes that some people make before submitting their contents to article directories:
1. Confusing the reason to promote articles with the reason to write.
In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not about the main goal and the most important, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You have to understand first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better content.
2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links to your site. But do you know that you can get more visitors and better search engine of the same items?
Mention keywords at strategic places. Just be sure not to overdo them. Some even use anchor texts which is also an effective method. But it is important to know that the majority of the directories are not able to support.
Remember that not only links to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of spectators and gain the ability to leverage other brands due to the quality of your work. Better results from search engines are also great benefits.
But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can increase your winnings. Not only increase the number of visitors to your site.
Start with a plan and see to it that your article will fill the function you wanted to give him.
3. Publishing content that does not allow your readers.
Maybe in the process of writing articles, you think that all that is you wanted is links back to your site. And any visitors it can generate are fine.
Guess what? All article banks and directories are going to accept your content automatically. Often, they have guidelines and specifications on items they accept.
You can double the number of sites you can write articles that the directories want to share with others. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write articles that publishers want in their publications if you want your article marketing to work the most effectively for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce good content on your behalf.
Ultimately, it is really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.
This will be your choice. You may not be aware that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content focused on a select group of people.
Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.