Friday, July 3, 2020
When pressed, my friends admit the same. If you sniff most people's homes, you'll find something ordered from an infomercial, whether it's the Ronco Rotisserie or skincare Victoria Principal.
You can think of these programs often annoying as "trash TV", but think again. Do you realize that they use many of the exact same strategies we?
Now I do not mean you need to scream at your customers or flash "$ 19.95" in blinking digits on your website! These are gimmicks. But what most people do not realize is that many of the strategies that sell kitchen doohickey gadget are the same ones that can also sell your products and programs.)
Here are 7 of my favorites:
1. They Get Your Attention
Infomercials air means more challenge there is out there: television. You're just one second of your prospect clicking their remote to the next channel. So they do their best to get your attention right away and keep it as long as possible.
That's why infomercials make bold statements and emphasize how this thing will change your life. You should too - stop shots around the bush and make it clear to your prospects how your products and services will change their lives * *!
2. They Give Tons of Testimonials From Real Life
You'll see that TV infomercials have evolved there for years. Previously, one or two people talking to a camera all the time. These days most typical 30 minute spots are over 80% customer testimonials! And for good reason ... they are hands down best way to gain instant credibility.
A good example is one of these machines home exercise. I noticed it a few years ago they just showed the great guy ripped through the infomercial. Now they show this type, as well as dozens before and after real life testimonials guys with beer bellies and of real jobs who used the product successfully. It was a great move on their part, because c'mon, I can not believe that super-ripped guy that hot looking using only 30 minutes, 3 times a week!
3. They Use Personalities
The most successful infomercials now use that invited guests celebrated. They know this gets people's attention more than practically anything there. Pro Activ uses Jessica Simpson. Gasoline Juvenile (a product I love skincare) uses Susan Lucci. Even NutriSystem is now using Dan Marino in their commercials to target men.
You can do the same in your marketing. You can hire a star, or better yet, get fame ... by sharing stories, being personal, and having fun with your market.
4. They Give an Irresistible Offer
It is rare these days to see an infomercial asking you to pay for something in full. You see things as mostly "3 payments of $ 19.95" or "4 payments of $ 39.95". Why? Cash-crunched Americans are always more concerned about cash flow than the total price. They will pay much more even with happiness at the end to get a lower monthly payment!
You can do the same. Offer a payment plan for your products, courses, workshops and coaching. You will be amazed at the increased response, and it is easy to do with systems cart savvy marketing.
5. They Give a Call For Strong Action Now
These people know that as soon as you change channels, you will forget their product. So they make it very urgent that you pick up the phone and call them now or visit their website and order. They say something like "If you call in the next 10 minutes you also get ..." and they list a few great bonuses.
This is not specific to television. Everyone rather put off decision, all these days, we're all so busy and overwhelmed! So you have to give people a reason to act now, be it a discount that expires, a payment plan that expires, a limited number of products or seats, a special bonus ... you get the idea.6. They Sell on Continuity
What is the "continuity"? <a online newsletter href="http://www.ezinequeen.com/"> </a> it is when you make a sale resulting in loads multiple times. For example, because my friends were delighted to I.D. Bare Minerals natural makeup, I recently ordered a kit from their infomercial. Now, every 2 months, I receive a new offer in the mail, and my card is charged again. I like it because I do not have to remember to reorder. They love it because they were not making a sale, and how they got me as a customer forever until I cancel!
Hear me now ... continuity will change your life! See how you can use this principle in your business. Could you convert some of your current offerings into a monthly subscription? Or instead of doing one-shot teleseminars, create a monthly program underway? (I did this with my Marketing & Motivation Mastermind.)
7. They Repeat Themselves. And Repeat
And repeat again! Smart marketers know it takes an average of 9 times for someone to see / hear your message before you even consider buying! This will be also. So many of my clients complain that advertising does not work when they RAN ad once. Or published ONE newsletter and it will not have the results.
Remember that it is the permanent exhibition and repetition that breeds familiarity and trust with your prospects! And this leads to more sales than you ever imagined.