2 "Must Know" Secrets Copywriting that guarantees success!

Copywriters often disagree on Is it better or if long and detailed a short sales piece with lots of white space is the way to go.

Copywriters often disagree on Is it better or if long and detailed a short sales piece with lots of white space is the way to go. The long and short of this debate ... what type of buyer are you targeting?

Trending On Copywrite:

• 5 Must Be Questions In a Sales Letter - Must Know
• 6 Reasons Why Case Studies Are A Terrific Market For Freelance Writers

There are basically 2 types of buyers.

1. Impulsive Buyer

It's the kind of guy "places to go and people to see," and not much time to do it. In general, it will skim the headlines and sub-headings, glance with photos and descriptions, and make a quick decision blink.

2. The analytical buyer

This buying group believes that the proof is in the details. They read everything ... including the fine print.

It goes without saying that their copy will meet the needs of buyers ... regardless of the length. Look at what you need to do to reach the buyers.

Keywords:
direct marketing, copywriting, buyers